Why did we choose orange as a flavour?

Why did we choose orange as a flavour?

Posted by Nomi Flavours on

 

When we started experimenting in our kitchen, we had one rule:
If a flavour doesn’t earn its place, it doesn’t go in.

We tried a lot. Some sounded good on paper but didn’t bring anything extra to the table.
Then came orange.

At first, we thought, “Okay, it’s fresh, it’s zesty, people like it… but is that enough?”
So we dug deeper.

Turns out, orange is a bit of an overachiever.
It is naturally rich in Vitamin C, which helps support immunity.
It’s known to aid digestion, so it feels light instead of heavy.
Its antioxidants may even help improve skin texture — a snack that makes you glow? We’ll take it.
And of course, that bright citrus profile lifts up our seeds and nuts without overpowering them.

It wasn’t just a flavour anymore.
It was a functional, feel-good ingredient… that also happened to taste amazing.
And honestly, how many snacks can say that?

That’s why orange made it to our line-up.
Because at NOMI, flavour isn’t chosen for hype. It’s chosen because it makes sense, tastes great, and adds real value to your day.

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